Sure, EMI and Apple started selling DRM free music on iTunes, at a premium, back in April. Link
But this is truly the way to do it. Amazon already has strong internet cred with their awesome shipping and return policies, and basically pro-consumer stance.
Amazon opens DRM-free downloadable MP3 store. It's still in Beta, but I bet once they integrate it into the CD sales pages, iTunes will be on the ropes.
Link
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